When thinking about the readability of your copy, think first about who will be reading it. You want to ensure as many people in your target audience can understand it.

A science paper will have a higher reading age than a government website. However, they both have one thing in common. The more readable and accessible you make the copy, the more people are able to digest it.

Further reading: The Flesch Reading Ease and Flesch-Kincaid Grade Level
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