Tone, Sentiment, Personalism, and Reach

Tone

Tone is the measure of formality of a text, looking at typical words and phrases used in formal vs informal writing.

Possible Scores: 0 to 100

• >= 60: Conversational
• >= 55: Neutral (Slightly Conversational)
• 45 - 55: Neutral
• <= 45: Neutral (Slightly Formal)
• <= 40: Formal

Sentiment

Sentiment is the measure of how positive or negative a piece of text is, looking at typical words and phrases used in positive vs negative writing.

Possible Scores: 0 to 100

• >= 60: Positive
• >= 55: Neutral (Slightly Positive)
• 45 - 55: Neutral
• <= 45: Neutral (Slightly Negative)
• <= 40: Negative

Personalism

Personalism is a scale of how impersonal or personal your text is. You can make your writing more personal by using words like 'you' and 'your' rather than 'we' or 'our'.

Possible Scores: 0 to 100

• >= 60: Personal
• >= 55: Neutral (Slightly Personal)
• 45 - 55: Neutral
• <= 45: Neutral (Slightly Impersonal)
• <= 40: 'Impersonal'

Reach

Reach is a measure of the percentage of literate people who can read your content. A piece of text with a Reach of 100% will be readable to 100% of the literate public (around 85% of the general public).

Possible Scores: 0 to 100

Updated on: 23/06/2023